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Small Business Spotlight: Ceh Flora Gift Co.

March 6, 2018

 

 

 

Owner(s) Name:  Paula Creed-Smith

Business Name:  Ceh Flora Gift Co

Serving Area(s):  Nationwide (USA) (Canada)

Facebook Url: www.facebook.com/CehFloraGiftCo

 

  • Describe of your business in 3 sentences or less?

Ceh Flora is a luxury gift company. I want to connect people to luxury items that can’t be found in a big box store or major retailer. I want to recreate the way we view luxury and the way we view gifting.

 

  • What products or services do you offer?

I specialize in gift boxes, pre-curated & custom curated, I also offer favors/swag and stationery as a Minted.com Retailer.

 

  • Why are you in this type of business?

Giving gifts is my reverse love language and that is evident in the way I approach my business. I want people to feel the emotion and passion that is involved in giving gifts.

 

  • How did you get started in this business?

Before having my first child, I was in social work. Serving people is a passion of mine. When I became a stay at home mother, I started looking for things to do from home. That’s when I started my first company as a personal concierge. 2 years after launching that business, my mother became very ill and I had to step back a bit. My mom was my babysitter, so in one event, I lost my babysitter and almost my mother. After a long and near fatal bout with illness, I closed my concierge company for good. One night I sat in the ICU waiting room and waited to hear the worst. I decided I needed to pivot my business plan. I scratched a quick, rough semblance of a new business plan and started researching and building my brand.

 

  • How long have you been in business?

In February 2018, it will be one year since I started planning. Active business, March 2018 will be my anniversary.

 

  • What’s the best part of owning your own business? Worst challenge?

The best part of owning my business is being available to my family. I also really dig the people I have met along the way. My hardest challenge, the weight of everything falls squarely on my shoulders. It’s a lot of responsibility.

 

  • How did you get the background and skills necessary to run this type of business?

I was in social work, so learning to manage time and resources was a huge part of my job. I also learned to cultivate relationships with many different people.

 

  • Who inspires your entrepreneurship?

Without a doubt, my family.

 

  • How do you market your business?

I maintain an active presence on social media and I am a member of my local chamber of commerce.

 

  • Where do you see your business in the next year? In the next five years?

In one year, I see myself taking on 1 employee. In 5 years, I see me running an OJT entrepreneurship program for foster kids.

 

  • In the next year I would like to be making a greater contribution to my household

YES!

 

  • What are the best tools that help your workflow?

G-Suite all the way.

 

  • What mobile app or internet resources help your business the most?

G-Suite

 

  • Do you have any mentors? Do you mentor?

Not really… I am a member of a group that has really challenged me and held me accountable. I guess we all mentor each other.

 

  • What are the biggest issues running this business?

Because I approach business as a social worker. I speak with you until I understand you and what you want and I work until I attain it.

 

  • How do you achieve balance in your life?

My faith plays a huge role in this. I greet my Father, get my Word, and start my day. I set a firm work schedule so I can keep family 1st.

 

  • What advice would you give Artsies wanting to launch a business?

Never give up. If something doesn’t work, don’t quit. Pivot!

 

 

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