Friday, August 18, 2017

Artist Interview with Megan from Megan Landmeier Photography



Owner(s) Name: Megan Landmeier
Name: Megan Landmeier Photography, LLC
Serving Area(s): Northern VA


Describe your business in 3 sentences or less?
I capture images of all kinds to make sure memories are preserved. I work with brands and with individuals to capture the feeling of a product or a season in life.

What products or services do you offer?
I offer all kinds of portrait photography, from high school seniors and headshots to maternity and newborn. I also provide product photography to brands, including some Instagram planning to help businesses put their best foot forward online.



Why are you in this type of business?
I have boxes upon boxes of old family photos and I love capturing those memories for other people. The ability to work partially from home is a big bonus for the sake of my toddler, and I'm absolutely in love with my camera!

How did you get started in this business?
I got my first "real" camera the day before my oldest daughter was born, and I fell in love with photography while taking pictures of her.  She spent three weeks in the NICU and I used that time to do a lot of reading about what would become my passion.  


How long have you been in business?
I officially incorporated early in 2015.





What’s the best part of owning your own business? Worst challenge?

I love making other people happy! The biggest challenge is absolutely scheduling... January is so slow and I fill up in August for the rest of the year. I hate turning clients away so balance in the fall is really tough!



How did you get the background and skills necessary to run this type of business?
I'm all self-taught, with a lot of trial and error and reading online! I worked for the student newspaper in college where I learned some design and Photoshop basics, and I spent four years learning my camera before I started my business.

Who inspires your entrepreneurship?
I live in an area with a ton of great photographers, and I love that our digital world allows me to connect with photographers outside my area, too. I love what Angie Arthur has done with her senior portrait business. I also have a number of friends with small businesses - from furniture refinishing to crafting. Those mamas inspire me daily and I love when I can partner with them!


How do you market your business?

Although I use my social media regularly for marketing, at least 75% of my business is word of mouth. I collaborate with local makers, especially Capitol Maker (www.capitolmaker.com). It's been fun to work with her and see ideas from conversations come to life as products, to photograph the ideas, and occasionally to watch them go viral!




Where do you see your business in the next year? In the next five years? I would love to have the coming years bring more consistency (not so seasonal and not so crazy during busy season.) I'd love to work more with high school seniors and brands.


What are the best tools that help your workflow?  I live by Google Drive and Photoshop. I actually don't have a great workflow "system!" 




What mobile app or internet resources help your business the most? Do Facebook groups count? I have founds some great groups to answer my questions! I am not a big app user. I need a phone with more memory!



Do you have any mentors? Do you mentor? I have mentored a wonderful high school student over the past couple years who is now off to college. I don't have any dedicated mentors but I have a lot of people I can ask for advice!




Why do your customers select you over your competitors? I think personality fit is a huge factor in photographing clients. A natural connection makes for better photos, especially for headshots or other photos of individuals. Despite being a competitive person by nature, when it comes to my business, I focus more on finding the right fit than wanting people to choose me over someone else. I think my clients see that genuine desire for them to have the RIGHT photographer, even if I read what they're looking for and refer them out!

What are the biggest issues running this business? I have two kids and work from home.



How do you achieve balance in your life? 

I try to make time for the things outside of photography that matter to me - family time, church, running, and creative projects for my own sake.


What advice would you give Artsies wanting to launch a business? Learn about the business side first. Be prepared to learn by trial and error. Get your legal ducks in a row along with your artistic ducks, and then go for it. You can always have your artistic endeavor start as a side business!




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All artists are welcome. 
We love to spread the LOVE!


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