Sunday, July 2, 2017

Small Business Feature with Peacock Pigments {Artisan Jewelry}

Small Business Feature with




Owner(s) Name: Amanda Lee Pereira
Business Name: Peacock Pigments
Serving Area(s): Arkansas
Facebook Url: www.facebook.com/peacockpigments

Describe your business in 3 sentences or less?

I strive to be original and creative in my designs. I would describe my business as one of a kind, handmade and unique.

What products or services do you offer?

I hand make jewelry in a variety of mediums, clay, resin, vintage upcycled, wire wrapped just to name a few. I also make abstract and mixed media paintings and dream catchers.




Why are you in this type of business?
Honestly, I love to create things and meet new people, and my business is how I support my habit.

How did you get started in this business?

I grew up with artist parents. I was homeschooled, and we traveled to different art festivals each weekend. I hated it as a kid but have grown to appreciate my upbringing as an adult.

How long have you been in business?

When I was 7 years old I started making beaded key chains and sold them to the truckers at the local diner, the rest is history. Peacock Pigments has been my baby since April 2011.

What’s the best part of owning your own business?
Worst challenge?

The very best feeling is having someone fall in love with one of my pieces, especially if it's something I’ve spent a lot of time on. All the stress that comes with being a struggling artist falls away in those moments. The worst challenge is vending at events and hearing people say “OMG that's so ugly!” or “Well I could Do That!” or some generalized version thereof. It’s just rude. At least move out of earshot of the artist you are bashing.




How did you get the background and skills necessary to run this type of business?

Creatively, it just comes. I keep a notebook with me at all times to sketch or write down ideas. There's so many I wish I could remember all the ones I forget.  I went to work for my husband managing the office of a small business. It has really improved my accounting skills which just makes everything so much easier when you’re organized.

Who inspires your entrepreneurship?

There is a fairly large group of kick ass lady bosses in my area who inspire me daily. We work, have families, and hustle our butts off creating and doing what we love. It’s hard to do, harder still to do well but these women manage with grace and dignity.

How do you market your business?

I utilize Instagram, Facebook, and Etsy. I also vend at my local Farmer's Market weekly and 2 regional art walks monthly as well as a handful of juried craft shows.




Where do you see your business in the next year? In the next five years?

In the next year, I would like to be making a greater contribution to my household with the funds made from my art. In 5 years I would like to see my business flourishing with more local partnerships and collaborations.

What are the best tools that help your workflow?

An amazing playlist, good music is a must. I also like binge watching shows while creating, it’s really the only time I allow myself to do something as mundane as watching tv. It’s only ok because I’m making something at the same time. I hate video games or sitting & doing “nothing.” It is not relaxing to me, all I can think about is all the projects I could be getting done.

What mobile app or internet resources help your business the most?

I live on my phone for my business, so naturally, Etsy, Insta, and FB Pages Manager are a must have. I’m a big fan of Boomerang and Ripl for taking shot videos to post, also Be Funky for editing and adding text to photos.

Do you have any mentors? Do you mentor?




I do not have any mentors. I have mostly been on my own from a young age, and the art world can be harsh to new faces. I try to mentor where I can. I feel I am a terrible teacher and I know I can be a control freak so it can be hard to build those relationships.

Why do your customers select you over your competitors?

Because they want a quality product hand made with love. A lot of my heart and soul goes into each work of art I make, and I feel my customers can see that.



What are the biggest issues running this business?

Time management, there is never enough time. I work full-time, have a husband, a teenage son, bird and cat to take care of as well as run my business. I am late more often than I would like and feel slightly frazzled or that I’ve forgotten something ALL THE TIME.

How do you achieve balance in your life?

My family and I travel quite a bit and when the plane wheels go up the phone goes off. No email, social media or contact from home for the duration of the trip. I made this rule for myself so that I could be totally present in the amazing moments we have shared in our travels. I highly recommend it.



What advice would you give Artsies wanting to launch a business?

Do it! Jump all the way in. If you give everything to your art, it will pay you back. I truly believe that. I believe with passion and dedication anyone can be successful. Just don’t give up!








Small Business Owners, to be featured on our blog...

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  • Use our hashtag #TheArtisticSoul on IGFacebook, or Twitter. By doing so, you agree to allow us (The Artistic Soul and team)to share your art as a feature and give you (the Artist)credit.
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  • Submit your work directly to us on the blog by email: info@theartisticsoul.org. Send us an email with your business information and why we should feature you. This doesn't guarantee that your work will be featured. But if you are, you're notified.

Artists and small businesses are welcomed and encouraged to participate, inspire and collaborate. 

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