Friday, June 30, 2017

Small Business Feature with Sassaries Online Boutique

Small Business Feature with



Owner(s) Name: Tracey Totten
Serving Area(s): International


Describe of your business in 3 sentences or less?
Affordable Accessories for every day wear. Trendy pieces for Woman. Conversation starter pieces.

What products or services do you offer? 
We Offer Custom Jewelry, Scarves, Eye wear and Accessories.






Why are you in this type of business?
I am in the Business of fashion accessories because people always need new accessories always. There is always an outfit that needs the perfect accessories and I want to always provide  that service.



How did you get started in this business?
I started Sassaries in 2013 after reading  Girl, Make your money grow! A sister's guide to protecting your future and enriching your life By Glinda Bridgforth. 



How long have you been in business?
I have been in business Since 2013.


What’s the best part of owning your own business? Worst challenge?
The best part of owning my own business is seeing all the products worn on people. Knowing that I helped someone complete a look warms my heart. The worst part is not being able to do it full time.


How did you get the background and skills necessary to run this type of business?
I did my research for Showrooms, Contacts and Small Business Seminars prior to launching. 


Who inspires your entrepreneurship?
My daughter Jasmine inspires my entrepreneurship. She is the reason I work so hard every day.




How do you market your business?
I market my business multiple ways. I wear and use my own products, IG,  FB and twitter. Word of mouth has been the best marketing strategy by far. 




Where do you see your business in the next year?
In the next five years?In the next year, I see Sassaries being futured on more Celebrity Stylist Clients and expanding my Website. In the next five years I would love to have a store front.


What are the best tools that help your workflow?
The best tools that help my workflow is Hootsuite. I can multitask on all my Social Media platforms and once. 


What mobile app or internet resources help your business the most?
On my phone i use Paypal here, Square point of sale and Big Cartel.


Do you have any mentors? Do you mentor?
Yes I have a great Circle of friends who are doing great things. My better Half The Bearded Chef, My Mogul Moms, My Sister's Shavonne Cruz, Sharifa Wellman, and my good friend Shawdele, Shani & Tish. I do not Mentor at this time but I would love to. 


Why do your customers select you over your competitors?
My customers select Sassaries over other similar brands because I'm approachable. I respond to inquires right away. My returning online visitors are the best!! They make up for 80% of my sales.





What are the biggest issues running this business?
The biggest issues I have so far is not having any interns at the moment. I have part time help. 


How do you achieve balance in your life?
I achieve balance by scheduling my internet marketing. I like to block out two hours a day to interact with my audience. I respond to customers during business hours and weekends are all mine to regroup for the week. 



What advice would you give Artsies wanting to launch a business?
I would tell any Artsies before they get into business do not get involved solely because of what other people are doing. You must want this for yourself. Social media can sometime trick people into think this is all glamours and you will make tons of money because of your followers. Put in the needed marketing in advance and research research research. 

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