Small Business Feature with

 Small Business Feature
with Rachael from

Owner(s) Name: Rachael Boone
Business Name: BriteLiteDyed

Serving Area(s): Internationally Online Locally: New Braunfels, TX /Texas Hill Country 
ConnectionsFacebook Page

Describe your business in 3 sentences or less? 

High-quality hand folded, tied and dyed vibrant & rich tie dye apparel for adults & children. As well as home linens & decor. 

What products or services do you offer?

I offer premium quality tie dye apparel for adults, children & home. I have an online store and also regularly attend local markets and festivals selling my dyes. I have built my business and brand from the ground up. Starting with 5 t shirts in stock, I have now grown to offering over 400 items in stock at all times. I also welcome custom orders and love when I get artist rein on your custom orders! I also offer all inclusive tie dye parties locally ( with travel for a fee!) that include my time, my knowledge and all the supplies to create your own tie dye t shirts using my professional high quality supplies!

Why are you in this type of business?

I have a creative spirit, I have never really been good at anything until I found tie dye. I started with a kit from Hobby Lobby, fell in love with the process and felt confident that I had a skill. It was the first time I have truly felt confident in something that I have offered. At the time I found this love, I was a stay at home Mom with my newborn and was looking at opportunities to work from home. I never imagined it would be doing as well as it is three years later but I am so so very thankful! Color makes my heart flutter and makes my brain wild, I have such a passion for art and color. It was why I fell in love with makeup, hair coloring and now tie dye! 

How did you get started in this business?

Like I said, I had bought a kit thinking it would be a fun little project. I had no idea what I was doing, I had no idea how to tie dye and didn't care. I had an essential oil convention and was looking at different ways to make a little extra vacation money. I had this kit so I decided to ask my friends and family if they wanted to pay me for a tie dye shirt and hand paint a name or phrase. My friends and family were so incredibly supportive and bought so many I had to get another kit. I decide when I came back from the essential oil convention, that I would start an Etsy store. I did immediately, with almost nothing in stock. Mostly made to order listings. About two months into business, I decided to start working on my brand and bought a website domain and picked a host and created a website. I left the shop with Etsy but I created this website to provide information. It has definitely grown since and I now have my shop on Etsy and on my website. All my new stuff goes on my website and I try my hardest to get new inventory on the website at least every two weeks. I create every single week but with me doing this all alone, it takes me some time to get it all on the site.

How long have you been in business?

I have been tie dyeing and in business for three years. It has been such a wonderful three years, that it doesn't even seem that long!

What’s the best part of owning your own business? Worst challenge?

The best feeling is the flexibility and the genuine authentic human connections that I get the pleasure of having with this business. It truly drives my soul and makes me want to be an better human. My hope is that my dyes bring smiles to the folks whom are wearing it and those who see it on them/ in their home. Smiles are so infectious and can absolutely make someone's day. Its important to create smiles and to bring smiles, means so much to me! The flexibility to be able to work from home 85% of the time, stay home with my youngest daughter and be the Mom my oldest daughter needs while they are still young. That is ultimately why I decided to take this business on and it is the best part of it all. I can be Mom and I can also be a badass business woman who sends rainbows and smiles out into the world! How amazing is that?

How did you get the background and skills necessary to run this type of business?

Everything that I have learned for this business is all self taught. I have taken some business courses from some amazing people for my other business, photography. Some of these courses has certainly helped in various ways but I am mainly self taught. The skills are definitely learned with trial and error, thankfully more good thank error! 

Who inspires your entrepreneurship?

My children are definitely my drive and inspiration. I think my youngest is a big influence because we are together for so much of the day. My oldest daughter is already ready to follow in my entrepreneurship footsteps. She paints and sells her small paints at some of my local markets. The satisfaction of hard work is something I want them to know and feel. Various artist are also daily inspirations! I can find inspiration everywhere!

How do you market your business?
My website, social media such as Instagram, Facebook and twitter. I attend local Texas Farmers Markets, music festivals and art shows. I also collaborate with other artists and bloggers! 

Where do you see your business in the next year? In the next five years?

In the next year, I hope that I have all current debt for my business paid off. There isn't much, but I will have that all taken care of! In the next five years, I hope to have me a bus or rv to travel outside of Texas with my dyes. 

What are the best tools that help your workflow?
Pandora, coffee and warm but breezy weather!

What mobile app or internet resources help your business the most?
I use the computer most of the time to add content but I use all the social media through my phone. I have recently started participating in Instagram stories. I like to watch those myself, so I figured maybe some of my fans/friends/lovers on my Instagram might like it.

Do you have any mentors? Do you mentor?
No, I don't have a mentor. I do for my photography business but not BriteLiteDyed. I do not mentor, I will leave that up to those who kick ass in teaching others! 

Why do your customers select you over your competitors?
The quality and the passion I provide. I also very much pride myself of great customer service and I truly believe my customers love that. 

What are the biggest issues running this business?
Time management of course, I think that is pretty across the board for those that work from home and take care of young kids while doing so! I don't really have any issues other than I have to do everything myself. I am not in the position to hire any help right now, so I am doing every single thing for this business. Including researching what will grow my business, what will make my customers happy and the coolest clothing out there. I like unique and variety so I like to show that in my selection that I offer. So, because of this, things don't get done in the time that I want them to be done! With that said, I think I have been doing a good job of "balancing". Sometimes, I will be completely horrible about chores and cooking then sometimes I will be on top of all of that.

How do you achieve balance in your life? 
I have to be aware of everything that is happening, sometimes I fail and sometimes I don't. I don't really believe in balance in a mainstream way, I believe that balance can happen but that balance is different for everyone. For me, that balance means sometimes I kick more ass at business than family/home life and then sometimes I kick more ass at family/home life than business life. I am totally content with that!

What advice would you give Artsies wanting to launch a business? Don't second guess yourself, just go for it! It is fun, it is hard work and it is kick ass! I will never go back to working for someone else, I will always be an entrepreneur!

Artist Interview with Jordan Voigt Photography

Artist Interview
with Jordan of

Tell us a little bit about yourself.

I am a hobbyist photographer based out of South Georgia, USA. I am 26 years old married to my high school sweetheart. We have been together for 10 years and are expecting our 3rd child this Summer. I have had a camera in my hands as long as I can remember. My main focus is documentary photography and telling our story. 

What’s in your bag?

Currently in my bag I have my Canon 6D with my 35mm Sigma Art lens attached. I also own a Canon 50mm 1.4, but my 35 rarely comes off!

When did you fall in love with photography? How long have been a photographer?

I have been in love with photography since I was a child carrying around my disposable camera everywhere! I felt the need to document everything back then and that is still the case today. My husband purchased my first DSLR camera for me when we were expecting our first child, which was about 5 and a half years ago. Thats when I got serious about learning and pursuing my passion.

What sort of work do you specialize in?

I specialize in Documentary Photography. I love the raw, unposed moments!

Do you create personal work often?

Yes! I took a step back from taking on clients and other work. Now everything I produce is for my personal work.

What or who got you started in photography?

Looking through my childhood photos, I noticed that there are gaps missing. I always wondered what happened in between those gaps. I think that is what initially got me started, the want to have those memories preserved. My husband has always been my #1 supporter and pushed me to go for it!

Who are some of you favorite artists past or present?

Honestly there are too many to name! In todays age we are overloaded with images daily and unfortunately I do not always remember the name or where I saw the work.

How often do you get in front of the camera?

I try to get in front of the camera often, probably at least once a week. I do not want to be the ghost of our family photos. My daughter and I were looking through a vacation album one time and she asked me where I was, did I go on that trip? It broke my heart, I was the one taking the photos and not in them! I make it a point to take self portraits or pass the camera off pretty often now.

What are some of favorite photographer communities?

I am a member of several communities such as The Narrative Society, three.sixty.five., The Rising Tide Society, The Documentary Movement, etc. I am most active in the "In The Now" group. 

Print or Digital? Why?

Both! Both are important. I am an image hoarder, I have everything backed up on externals and try to print as much as I can.

Do create other types of art? What kind(s)?

I appreciate everything in the arts and would love to be able to create art in other forms someday, but at this point in my life I do not have the time. When my children are in school, I have plans of doing more!

How do you balance your personal/family and passion?

That's a tough one. I had to make the decision to take a step back from business and taking on clients to be able to better balance everything. It was too much on me and my family at that point in our lives. I am have a lot more freedom now and we are all thriving more!

From where do you draw your inspiration?

Inspiration can hit me out of no where. Many times it comes from light! I can see light a certain way and have to stop what I am doing and create!

If you could go back in time, what advice would give to your young photographer self, today?

I would say, don't rush it. It will come. Don't stress and worry so much. Enjoy the ride!

What tips would you give to Artsies reading this in an inspirational rut?

I would say keeping pushing through it. I think some of my greatest works come from break throughs in ruts. Something great will come out of it! It's okay to have ruts, the sneak up on me very often! It's how we grow! 

Explore the artist: Facebook Page

Artist Interview with Morgan Ellis

 Artist Interview
with Morgan of

Tell us a little bit about you.

Hello hello! 

I am a recent Philadelphia transplant, I moved here with my husband from Alaska this past September. I’ve always had a passion for photography but I didn’t get into photography until recent years. I have lived in quite a few states over the years including ME, NJ, FL, TX, GA, IL, SC, AK, and PA. We are happy to be back in a place that has always felt like home to me, the East Coast. 

What’s in your bag? 

When did you fall in love with photography? How long have been a photographer?

My shooting style is pretty simple, and that’s reflected if you take a look in my bag. I have a Nikon D750 and only one lens: the Sigma 35mm Art. At this point, all images in my portfolio have been taken using this power duo. My style is about connection and intimacy, I get up close and personal when I need to and take a step back when the moment calls for it, and the 35mm has proven great for both of these circumstances. I also have a few odds and ends in my bag that I use to manipulate light in images, including broken glass, plastic, and a simple ziplock bag! Some of those effects are shown in the photos here. 

What sort of work do you specialize in? 

I mostly shoot engagement sessions, anniversary sessions or just couples who love each other and want that document, at any stage. I also enjoy shooting small families and occasionally photograph intimate portraiture sessions. 

Do you create personal work often? 

My personal work is centered around my travels, self-portraits, and life with my husband. My photography journey started documenting the lives of my nieces and nephew but it has since become a tool to document everything important in my life. 

What or who got you started in photography? 

As a child my dad was a wedding photographer, I can still remember the moments I captured when accompanying him to weddings with that Sony Mavica in my little hands and a stack of floppy disks in our bag. I enjoyed photography then but didn’t continue on my artistic journey until a few years ago when I took a job with Paul Nurnberg, an incredible commercial photographer in South Carolina. He reignited the spark I had and taught me an unmeasurable amount, my experience working alongside him led me to pursue my passion on my own, he has been my greatest mentor and an incredible friend. 

Who are some of you favorite artists past or present? 

I find a bit of inspiration in everything I encounter, from photographers to painters to writers and musicians. I try to draw inspiration from sources outside of my genre because it allows me to be more true to myself, when I hear a beautiful melody it inspires me to create, when I look at the brush strokes of a painting it allows me to analyze how others may perceive my work in a similar manner, that kind of thing. There are a ton of photographers out there who I adore, but I find a lot of inspiration in the business minded women who are blazing a trail in this industry. Business is important too, for me, it's not just art, that's the bonus, it's about monetizing what I love doing to put food on the table and to travel and enjoy life. 

How often do you get in front of the camera? 

I hate to admit this but, I have never been in front of another professionals camera. It’s entirely hypocritical, and it's actually on my list of things to correct this year. I have always struggled with self-confidence issues and because of this, I have stuck to self-portrait sessions because it is the only way that I have full control of the images produced. My journey of self-acceptance has led me to understand that having the moments of my life captured from an outsiders perspective is incredibly important, and since there are a ridiculous amount of talented photographers surrounding me in this community, I intend to change this pattern soon! 

What are some of your favorite photography communities? 

There are so many wonderful photography communities that it's hard to say which is my favorite. Each of them has something unique to offer. 

Print or Digital? Why? 

Print! It's always print for me. I give my clients small digital files too because I understand the convenience and importance of sharing with loved ones on social media, but to me, tangible photos are everything. I provide my clients with albums that will be treasured for decades, prints that will be flipped through by the great grandchildren, that's what's important to me and I will never stop encouraging printed products. 

How do you balance your personal/family and passion? 

Family and photography is never an issue when it comes to balance. I absolutely love what I do, but my husband comes first, end of story. He’s my first priority and my art is second, that's the way I always intend for it to be. In the evenings and on the weekends I am completely present with him, I am not working, I’m leaving work for the hours I designate to it, that time is for us, that's what's important. My clients understand this because of its what's important to them as well. 

From where do you draw your inspiration? 

If I could go back five years I would tell myself to avoid comparison at all cost. Comparison is the thief of joy and a burden against creativity. 

If you could go back in time, what advice would give to your young photographer self, today?

If I could give a tip to a fellow artist it would be this: Do what makes YOUR soul ignite. It’s not about the likes, or the numbers, or any of that, it's about YOU. Create for you and the success will follow. 

Explore the artist: Website

Photographer: What I Really Do

I'm sure we've all seen this meme go around the internet. 

There are a couple truths to this meme, but the reality is there is WAY more that photographers really do and I'm going to help you understand what that is.

3 Easy Tips for Using Window Light

Besides Golden Hour light, Window Light is my FAVORITE.. With all of the rainy and dark days here in Ohio this winter and spring, I definitely was able to practice shooting with my camera indoors using window light.

Another reason why I love using window light is because you can create awesome drama and mood with it! By using windows on just one side of your subject, you will create shadows and there will be light fall off. This all creates depth and a bit of mystery to your photos. It ALSO can hide the pile of laundry on the floor behind your subject! ;)

Here are 3 easy tips for using window light

1. Turn off the lights!

Most artificial light has color to it that can suck the life out of your photos. For example, the lights in our kitchen have a yellow tint to them and they can make everything look yellow. I really HATE yellow lighting in my photos so I always do my best to eliminate it. When I am shooting inside, I always try to turn off as many lights as possible (during the daytime, obviously :) ) This allows me to use natural light coming through the windows. Mixed light sources (aka window lights plus your table lamp) can also make your photos look flat and can create unflattering shadows.

2. Use Side light, Silhouette, or Front-Lighting

There are several ways to use window light. My two favorite are using it as side lighting (which I do a LOT) and you can also use it to create a beautiful silhouette image. You can also use front-lighting, however, I love shadows so I rarely use this method (it can be too flat with minimal shadows on your subject.)

When side lighting, you want to place your subject perpendicular to the window.

Silhouettes are one of my favorite things to shoot! When you are taking a silhouette image, you will place your subject between yourself and the window. The highlights in the window will be very bright, creating a silhouette of your subject. You can underexpose your subject as well for a true black silhouette of them against the window. Silhouettes can also be taken with your iPhone camera!

3. Expose for your subject

Using my DSLR camera in manual mode, I meter for the highlights on their face but I slightly under-expose. This helps to create shadows and depth. I love when I have my son in front of a singular light source (one window, for example) and I get great shadows behind him and light fall off. I usually enhance these shadows and also bring up the exposure on him in editing using the brush tool in Light Room.

If you are using an iPhone camera, you can expose for your subject by tapping on your subject's face on the screen. You should notice a change in the lighting when you do this and the camera will know which part of the image you want exposed. 

Another thing to note is that if the window itself is a part of the photo, it will become overexposed and white but that is ok. I actually like this because the white window is less distracting than an outside scene and makes the subject the focus of the photo. 

I hope you all find these tips helpful! Sometimes a great photo opportunity trumps lighting technicalities.. but when I am able, I follow these three tips religiously.

A few of my favorite window light images:

Love and Light, 

Erika Venci Photography is an award-winning lifestyle and portrait artist in Columbus, Ohio

June Giveaway - "Tired as a Mother" T-Shirt

❤️❤️ Artsie Fan June Giveaway❤️❤️ 

🌈 One lucky Artsy will get our Signature "Tired as a Mother" shirt in tank or t-shirt. 🙂 

To enter you'll need to like our Facebook page then comment on this blog post or our Facebook post, with someone/something that recently inspired you. 

Optional: Share this post on Facebook/IG or tag a friend who would love to win for an extra entry! Only public shares count.❤️ 

Visit the shop;

A big shout out to @essentially.kelsey for snapping this awesome selfie. 

Add one of your own (with any of our products) to our Facebook wall for an extra extra bonus. We love our customers! 


Giveaway ends 6/11 at midnight (EST). The winner will be chosen at random and this giveaway is not in any way affiliated with Facebook, Instagram or Blogger. No purchase necessary. 

Inspirational Quotes of the Week

Inspirational Quotes of the Week

Quote provided by: A Memory In Time Photography

Quote provided by: Brandi Thompson: Photographer

Quote Provided by: Tribe Noire Travels

Quote provided by: Jennifer Esneault Photography

Artist Interview with Rooney June Productions

 Artist Interview
with Jennifer of

Tell us a little bit about you.

I am a wife and a mom living in the San Antonio area in Texas! 

What’s in your bag. (Photos are lovely). 

I shoot with a D750 and a Sigma Art 35mm.

When did you fall in love with photography? How long have been a photographer?

Like so many others, I got my very first DSLR after my son was born. I quickly knew I loved shooting. 

What sort of work do you specialize in? 

I shoot families and children, but my heart is actually in boudoir. I just love it so much. I love to show the idea of sexy without showing very much in an image. 

Do you create personal work often? 

The past couple years have been really hard for my business so I do a lot of personal work. It definitely keeps me sane. I like to experiment with personal work so I know what I like for paid sessions. 

What or who got you started in photography? 

Obviously, my son being born got me started in photography, but it was my husband’s idea to buy a nice camera. I thought maybe I could start a photography business, but I actually had no idea how hard it was. 

Who are some of you favorite artists past or present? 

Starting out is hard and you have all these people that influence you and tell you what style is best. I will admit that I got really caught up in doing what I thought other people would like the most. But then I bought The Blissful Maven’s breakout and it changed my life (seriously). I realized I need to shoot what I love or it’s not worth doing. I have so so many favorites right now, too many to list. 

How often do you get in front of the camera?
I get in front of my camera once every couple of months or so. I should and I am trying to more often. Honestly, when I get one I love it really helps me appreciate me. It helps you to see yourself the way others do. 

What are some of your favorite photographer communities? 

I have been a member of Clickin Moms for a couple of years now. I haven't joined any other forum communities, but I know there are some great ones out there. Other than that I would highly suggest the Dear Photographer group on Facebook. It is an incredible group set up by Adri De La Cruz and has to be THE most supportive group I’ve ever been in. The talent there is more than I can even describe. 

Print or Digital? Why? 

I LOVE seeing my images printed, but I am terrible about printing. I am a perfectionist and a procrastinator, which means I put off starting projects or getting things done because I don’t want to mess up. Or at least that’s what I tell myself. HAH!

Do create other types of art? What kind(s)? 

I do crochet. I wouldn't say it’s amazing, more like mediocre. It’s relaxing to do and when my mind is going crazy needing to create something it’s there. 

How do you balance your personal/family and passion? 

Balance. Is there such a thing? I don’t have that figured out yet. 

From where do you draw your inspiration? 

Where do I get my inspiration? Lots of places! Light is a big one. I kind of obsess about light. Outside and inside. When I’m walking around my house and notice the light that I’ve never noticed before I think of ways to shoot in it. Music. The way a song can make you feel, I will try to shoot to match that. Mostly when I can’t sleep I’ll think of things I want to shoot. 

If you could go back in time, what advice would give to your young photographer self, today?

If I could go back in time I would tell me to listen more to myself and not feel like I had to be doing what others were doing. If you shoot what you are passionate about it really shows in your work. Experiment. Try weird things. Sometimes they work and sometimes they don’t, but that’s how you learn. Shoot what makes your heart happy, otherwise, you will want to quit. I would say don’t worry about the rules. The rules are good in some situations, but most of the time the images I love are rule breakers. I don’t always get the focus just right, I love grainy images, and I LOVE a good head chop!! 


What tips would you give to Artsies reading this in an inspirational rut?

Every once in a while I get in a rut. Can’t think of anything creative. I shoot my kids doing the same thing over and over. Some people say to shoot through it, some say take a break. Personally, I don't pick up my camera until I feel the need. I don’t force it. But when you do come back to it try new things. Try shooting from a new angle or shooting through something (tulle, a sandwich bag, prism) for a fun effect. And pay attention to light. To me, a great image is all about where the light hits. 

Explore the artist: Facebook page and Website